OTB #298: New Study Shows That Advertising Works Great On Tik Tok, Even For Movie Theaters

TikTok is still the biggest app in the United States, and it's one of the biggest ways for any small business to advertise. Shayla and Kyle explain why movie theaters benefit from advertising through TikTok and bring a new study to back it up, while Ken's eyes glaze over. They also talk about the Beetlejuice sequel off to a big running start, and despite the new Minecraft movie trailer looking terrible, it'll be one of the biggest movies of 2025.