OTB #335: More Commercials, More Problems (AMC Wants To Add More Advertising)

Shayla, Alyssa, and Kyle break down AMC's plans for adding more commercials before movies and the pros and cons that led to that decision. They also discuss whether Jurassic World and Superman will or won't cannibalize each other, and if it's wise for the industry to focus on the first 2 weeks of a movie's release.