OTB #378: TikTok Engagement Is Predicting The Box Office

Cinema Week and Comscore released a report about how advertising movies on TikTok drives up box office attendance. Shayla and Kyle break down why TikTok is a useful tool for advertising and offer helpful tips for using the app, while Ken tries to log onto his Myspace page.

Full report available here.

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About the Podcast

Off The Break Podcast

Movies | Fandom | Fun

Current Movie Theater News, Operations, And Insights From The People That Book The Movies.
Each week Codi, Ken and Kyle breakdown the latest distribution and box office trends, while offering unique and fun perspectives on the current industry news that only exhibitors and those who have to deal with them can appreciate!

About your hosts

Codi Kruse

Likes feel good comedies from the 90s and 2000s

Kyle Brester

Likes all kinds of movies, but dislikes popcorn